Case Studies for Nonprofits & Museums

Case Studies

These organizations transformed research into revenue. See how we did it.

In all cited cases, Data For The Better consulted each organization on plan development and execution following the completion and delivery of research reports.

Elevating Messaging

Unifying a Divided Nation

Igniting Local Engagement

Overcoming Barriers to Visitation

Empowering Generosity

Fueling Support for a National Cause

Maximizing Museum Impact

Unlocking Hidden Potential

Elevating Messaging

Unifying a Divided Nation

Challenge

Amidst a politically charged climate, a national nonprofit dedicated to celebrating American history faced the daunting task of crafting messaging that would resonate across ideological divides.

Research

In a concerted effort to navigate this challenge, we tested the organization's existing messaging frameworks and embarked on a comprehensive psychographic survey. This survey was distributed to both current and prospective donors, and maintained representation from diverse political perspectives. Additionally, we facilitated focus groups structured to mirror this ideological diversity.

Key Finding

Through this research, we successfully pinpointed the core message points surrounding American history and the fundamental values shared by all Americans, transcending political affiliations.

Plan

Armed with these insights, we collaborated closely with the nonprofit to devise a strategic marketing plan aimed at amplifying awareness of the mission and increasing donations. Our plan centered on leveraging earned media, social media platforms, and deploying targeted digital advertising campaigns.

Results

The impact of our campaign was immediate, yielding heightened engagement metrics such as increased social media following, elevated email list sign-ups, and improved program attendance. Within just six months, the organization experienced a remarkable 28% increase in donations, underscoring the effectiveness of the new messaging and strategic approach.

Igniting Local Engagement

Overcoming Barriers to Visitation

Challenge

Despite its significance, the 9/11 Memorial & Museum struggled to attract the attention of its local community in New York City.

Research

In an effort to understand the root causes of this disconnect, we conducted intercept surveys at various cultural hubs across the city. Our aim was to delve into the minds of local New Yorkers and unearth the underlying reasons behind their reluctance to visit the museum.

Key Finding

Our findings were revelatory. While local residents expressed genuine intent to visit the museum, they were held back by persistent reservations and hesitations.

Plan

Armed with these insights, we devised a multifaceted strategy designed to confront these barriers head-on. Embracing a blend of impactful yet cost-effective media channels, including out-of-home displays, digital advertising, and an engaging podcast series, we set out to capture the hearts and minds of our target audience.

Results

The impact was undeniable. Over a span of eighteen months, our concerted efforts yielded remarkable results, with local attendance soaring by an impressive 34%. Through strategic communication and targeted outreach, we successfully bridged the gap between the 9/11 Memorial & Museum and a very important stakeholder—the vibrant local community of New York City.

Empowering Generosity

Fueling Support for a National Cause

Challenge

Struggling to secure vital funding, a prominent national health-related nonprofit faced the daunting task of overcoming low donation levels.

Research

We set out to understand the pulse of their target audiences. Through a combination of online surveys and focus groups, we engaged with two pivotal segments: those directly affected by the health issues the nonprofit sought to address, and the compassionate caregivers who stood by their side.

Key Finding

Our research revealed some interesting findings. Awareness of the organization was very low across these key segments, but once they learned about the mission and the impact of this work, their willingness to contribute increased significantly. Additionally, within each segment, there were specific subgroups who were particularly committed to donating.

Plan

We designed a robust grassroots campaign aimed at healthcare providers in the relevant field to raise awareness of the nonprofit. This was complemented by a strategic social media campaign, incorporating both paid and organic elements, to reach the key subsegments we identified. Our messaging focused on the most effective value proposition that resonates with our audience.

Results

In just eight months, our concerted efforts lead to a remarkable 32% surge in donations. Through the synergy of strategic outreach and heartfelt messaging, we not only breathed new life into the organization but also illuminated a clear marketing path forward for the organization.

Maximizing Museum Impact

Unlocking Hidden Potential

Challenge

Struggling to meet attendance targets, a prestigious museum in Washington DC faced the daunting task of reigniting interest in its offerings.

Research

Undertaking a comprehensive approach, we delved into the minds of both current patrons and untapped potential visitors. Through a psychographic survey to both existing visitors and a qualified sample of potential museum-goers, we unearthed crucial insights into awareness levels and the underlying motivations of these two groups.

Key Finding

In a city teeming with cultural offerings, our research revealed two local segments brimming with untapped enthusiasm for this specific museum experience previously overlooked by traditional marketing efforts.

Plan

We devised a tailored plan aimed at captivating these previously neglected segments. By aligning our strategy with upcoming exhibitions that deeply resonated with each group, we paved the way for a targeted approach to engagement.

Results

The impact was significant. With targeted online advertising campaigns, we not only surpassed attendance projections for each exhibition but also sparked a sustained surge in museum visits long after the exhibitions' debut.

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Case Studies

Elevating Messaging

Unifying a Divided Nation

Igniting Local Engagement

Overcoming Barriers to Visitation

Empowering Generosity

Fueling Support for a National Cause

Maximizing Museum Impact

Unlocking Hidden Potential