Museums
Museums are the heart of society’s culture. Let’s make sure you thrive.
If your museum isn’t reaching its ticket sales or fundraising goals or simply could be doing better financially, we can help. We understand —we’ve been there. Our museum revenue growth programs are designed to get to the root of your revenue problems and solve them. For good.
Our Process
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Select "Donors" or "Visitors" to the right/above to review the packages that best fit your needs. Most of our client engagements start here. Each program tier is designed to get results while staying within your budget.
If your museum has an in-house team with availability, we recommend the foundational and accelerated programs. If your team is booked, the transformational program takes care of everything.
Revenue Audit & Analysis
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Donor Retention Analysis
Reduce donor churn and ensure donors stay committed to your mission. Through an analysis of existing data and a survey to lapsed donors we identify the critical factors causing donor drop-off. By leveraging these insights, we craft targeted strategies designed to enhance retention and build long-term relationships.
Donor Analysis
From demographics to psychographics, get to really know your donors. Dive into the demographics, media preferences, donation history, frequency of donations, reasons for support, lifetime value, and future donation intentions of donors. This includes individual donors, sustainers, major gift contributors, and corporate partners.
You’ll receive:
1. Analysis of your existing donor data.
2. Quantitative survey to individual donors and sustainers.
3. Qualitative engagement with major donors and corporate partners.
The comprehensive study provides insights into donor lifetime value, donor acquisition strategies, opportunities to cultivate deeper relationships and engagement with supporters, and most importantly, grow donations.
Prospective Donor Analysis
Uncover new donors and boost your fundraising. Best paired with the Donor Analysis, this study focuses on a qualified panel of prospective donors that give to similar organizations to identify fundraising growth opportunities. By examining demographics, media preferences, and conducting a thorough funnel analysis of their awareness of your organizations, donation history, motivations for giving, barriers to giving, and contributions to other organizations, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your donor base.
Plan Development & Execution
Leveraging the critical insights and recommendations from our research, we partner with your team for three months to design and implement a customized plan that drives revenue growth.
Revenue Audit & Analysis
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Visitor Valuation
Know the lifetime value of each visitor segment. This study utilizes internal visitor records to evaluate the average visitor lifetime, frequency of visitation, and overall visitor value across individuals, groups, and members.
Visitor Analysis
From demographics to psychographics, get to really know your visitors. Dive into the demographics, media preferences, cultural habits, visitation history, frequency of visits, reasons for visiting, visitor lifetime value, visitor satisfaction levels, Net Promoter Score (NPS), and future visit intentions of museum patrons.
You’ll receive:
1. An examination of your current visitor data.
2. A quantitative survey conducted among museum visitors.
The comprehensive findings offer valuable insights into visitor lifetime value, effective acquisition strategies, opportunities for building stronger connections with visitors, and, notably, strategies for increasing ticket sales.
Prospective Visitor Analysis
Uncover new visitors and boost your ticket sales. Best paired with the Visitor Analysis, this study focuses on a qualified panel of prospective visitors that visit similar museums to identify growth opportunities. By examining museums attendance habits, demographics, media preferences, and conducting a thorough funnel analysis of their engagement with your museum, visit history, motivations for visiting, barriers to visitation, and visitation to other institutions, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your visitor base.
Plan Development & Execution
Leveraging the critical insights and recommendations from our research, we partner with your team for three months to design and implement a customized plan that drives revenue growth.
Foundational
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Know the lifetime value of each visitor segment. This study utilizes internal visitor records to evaluate the average visitor lifetime, frequency of visitation, and overall visitor value across individuals, groups, and members.
From demographics to psychographics, get to really know your visitors. Dive into the demographics, media preferences, cultural habits, visitation history, frequency of visits, reasons for visiting, visitor lifetime value, visitor satisfaction levels, Net Promoter Score (NPS), and future visit intentions of museum patrons.
You’ll receive:
1. An examination of your current visitor data.
2. A quantitative survey conducted among museum visitors.
The comprehensive findings offer valuable insights into visitor lifetime value, effective acquisition strategies, opportunities for building stronger connections with visitors, and, notably, strategies for increasing ticket sales.
Accelerated
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Know the lifetime value of each visitor segment. This study utilizes internal visitor records to evaluate the average visitor lifetime, frequency of visitation, and overall visitor value across individuals, groups, and members.
From demographics to psychographics, get to really know your visitors. Dive into the demographics, media preferences, cultural habits, visitation history, frequency of visits, reasons for visiting, visitor lifetime value, visitor satisfaction levels, Net Promoter Score (NPS), and future visit intentions of museum patrons.
You’ll receive:
1. An examination of your current visitor data.
2. A quantitative survey conducted among museum visitors.
The comprehensive findings offer valuable insights into visitor lifetime value, effective acquisition strategies, opportunities for building stronger connections with visitors, and, notably, strategies for increasing ticket sales.
Uncover new visitors and boost your ticket sales. Best paired with the Visitor Analysis, this study focuses on a qualified panel of prospective visitors that visit similar museums to identify growth opportunities. By examining museums attendance habits, demographics, media preferences, and conducting a thorough funnel analysis of their engagement with your museum, visit history, motivations for visiting, barriers to visitation, and visitation to other institutions, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your visitor base.
Transformational
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Know the lifetime value of each visitor segment. This study utilizes internal visitor records to evaluate the average visitor lifetime, frequency of visitation, and overall visitor value across individuals, groups, and members.
From demographics to psychographics, get to really know your visitors. Dive into the demographics, media preferences, cultural habits, visitation history, frequency of visits, reasons for visiting, visitor lifetime value, visitor satisfaction levels, Net Promoter Score (NPS), and future visit intentions of museum patrons.
You’ll receive:
1. An examination of your current visitor data.
2. A quantitative survey conducted among museum visitors.
The comprehensive findings offer valuable insights into visitor lifetime value, effective acquisition strategies, opportunities for building stronger connections with visitors, and, notably, strategies for increasing ticket sales.
Uncover new visitors and boost your ticket sales. Best paired with the Visitor Analysis, this study focuses on a qualified panel of prospective visitors that visit similar museums to identify growth opportunities. By examining museums attendance habits, demographics, media preferences, and conducting a thorough funnel analysis of their engagement with your museum, visit history, motivations for visiting, barriers to visitation, and visitation to other institutions, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your visitor base.
Leveraging the critical insights and recommendations from our research, we partner with your team for three months to design and implement a customized plan that drives revenue growth.
Foundational
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Reduce donor churn and ensure donors stay committed to your mission. Through an analysis of existing data and a survey to lapsed donors we identify the critical factors causing donor drop-off. By leveraging these insights, we craft targeted strategies designed to enhance retention and build long-term relationships.
From demographics to psychographics, get to really know your donors. Dive into the demographics, media preferences, donation history, frequency of donations, reasons for support, lifetime value, and future donation intentions of donors. This includes individual donors, sustainers, major gift contributors, and corporate partners.
You’ll receive:
1. Analysis of your existing donor data.
2. Quantitative survey to individual donors and sustainers.
3. Qualitative engagement with major donors and corporate partners.
The comprehensive study provides insights into donor lifetime value, donor acquisition strategies, opportunities to cultivate deeper relationships and engagement with supporters, and most importantly, grow donations.
Accelerated
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Reduce donor churn and ensure donors stay committed to your mission. Through an analysis of existing data and a survey to lapsed donors we identify the critical factors causing donor drop-off. By leveraging these insights, we craft targeted strategies designed to enhance retention and build long-term relationships.
From demographics to psychographics, get to really know your donors. Dive into the demographics, media preferences, donation history, frequency of donations, reasons for support, lifetime value, and future donation intentions of donors. This includes individual donors, sustainers, major gift contributors, and corporate partners.
You’ll receive:
1. Analysis of your existing donor data.
2. Quantitative survey to individual donors and sustainers.
3. Qualitative engagement with major donors and corporate partners.
The comprehensive study provides insights into donor lifetime value, donor acquisition strategies, opportunities to cultivate deeper relationships and engagement with supporters, and most importantly, grow donations.
Uncover new donors and boost your fundraising. Best paired with the Donor Analysis, this study focuses on a qualified panel of prospective donors that give to similar organizations to identify fundraising growth opportunities. By examining demographics, media preferences, and conducting a thorough funnel analysis of their awareness of your organizations, donation history, motivations for giving, barriers to giving, and contributions to other organizations, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your donor base.
Transformational
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores all of your revenue data, CRM data, and website analytics.
Reduce donor churn and ensure donors stay committed to your mission. Through an analysis of existing data and a survey to lapsed donors we identify the critical factors causing donor drop-off. By leveraging these insights, we craft targeted strategies designed to enhance retention and build long-term relationships.
From demographics to psychographics, get to really know your donors. Dive into the demographics, media preferences, donation history, frequency of donations, reasons for support, lifetime value, and future donation intentions of donors. This includes individual donors, sustainers, major gift contributors, and corporate partners.
You’ll receive:
1. Analysis of your existing donor data.
2. Quantitative survey to individual donors and sustainers.
3. Qualitative engagement with major donors and corporate partners.
The comprehensive study provides insights into donor lifetime value, donor acquisition strategies, opportunities to cultivate deeper relationships and engagement with supporters, and most importantly, grow donations.
Uncover new donors and boost your fundraising. Best paired with the Donor Analysis, this study focuses on a qualified panel of prospective donors that give to similar organizations to identify fundraising growth opportunities. By examining demographics, media preferences, and conducting a thorough funnel analysis of their awareness of your organizations, donation history, motivations for giving, barriers to giving, and contributions to other organizations, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your donor base.
Leveraging the critical insights and recommendations from our research, we partner with your team for three months to design and implement a customized plan that drives revenue growth.
If your museum needs to increase revenue, let’s talk.
Schedule YOUR ConsultationStandalone Research Studies
Competitive Positioning
Discover why potential visitors choose competitors over your venue. Understand the sentiments of your competitors' visitors towards your museum and vice versa. Through surveying your audience and that of other museums, we analyze perceptions, uncover core decision drivers, and identify potential opportunities for your business. Gain valuable insights to stay ahead of the competition.
Concept Testing
Wondering if your new exhibition or visitor experience is worth pursuing? With our qualitative or quantitative studies, we present your concept to your key market segments, offering insights into interest levels, perceived strengths, and weaknesses. Gain a comprehensive assessment to make informed decisions about your next venture before making a significant investment.
Donor Analysis
From demographics to psychographics, get to really know your donors. Dive into the demographics, media preferences, donation history, frequency of donations, reasons for support, lifetime value, museum rating, Net Promoter Score, and future donation intentions of museum donors. This includes individual donors, sustainers, major gift contributors, and corporate partners.
You’ll receive:
1. Analysis of your existing donor data.
2. Quantitative survey to individual donors, sustainers, and museum visitors.
3. Qualitative engagement with major donors and corporate partners.
The comprehensive study provides insights into donor lifetime value, acquisition strategies, opportunities to cultivate deeper relationships with supporters, and most importantly, grow donations.
Donor Retention Analysis
Reduce donor churn and ensure donors stay committed to your museum. Through an analysis of existing data and a survey to lapsed museum donors we identify the critical factors causing donor drop-off. By leveraging these insights, we craft targeted strategies designed to enhance retention and build long-term relationships.
In-Venue Visitor Analysis
Who visits your venue? What drives their visits? What impressions do they share with others? Our tailored surveys conducted at your venue provide a deep understanding of your primary demographics, top-engaged audience segments, reasons for visitation, media habits, visitor satisfaction levels, Net Promoter Score (NPS), and insights. Improve your marketing strategies and museum programming effectively.
Market Segmentation
Optimize your offerings and marketing approaches to engage each group most effectively. Dive into the multifaceted demographics, behaviors, and preferences of museum visitors, segmenting them into distinct groups through data science coupled with a comprehensive survey to your existing visitors, we pinpoint these segments, assign them value, and provide tailored targeting and messaging strategies.
Market Sizing
Understand the size of your museum's total potential audience. Through a quantitative analysis of the larger museum landscape and your specific museum, our research estimates the total market size for your museum's offering, providing you with comprehensive insights to guide strategic resource allocation and marketing decisions.
Membership Analysis
Dive Into the characteristics, preferences, and behaviors of museum members to optimize acquisition, engagement, and retention. Tailoring membership benefits, communication channels, and outreach efforts becomes seamless, serving loyal supporters better. Through an analysis of your member data and a quantitative survey to current and lapsed members, you get insights and a strategic roadmap to refine your membership program for greater success.
Prospective Donor Analysis
Uncover new donors and boost your fundraising. Best paired with the Donor Analysis, this study focuses on a qualified panel of prospective donors that give to similar organizations to identify fundraising growth opportunities. By examining demographics, media preferences, and conducting a thorough funnel analysis of their awareness of your organization, donation history, motivations for giving, barriers to giving, and contributions to other organizations, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your donor base.
Prospective Visitor Analysis
Uncover new visitors and boost your ticket sales. Best paired with the Visitor Analysis, this study focuses on a qualified panel of prospective visitors that visit similar museums to identify growth opportunities. By examining museums attendance habits, demographics, media preferences, and conducting a thorough funnel analysis of their engagement with your museum, visit history, motivations for visiting, barriers to visitation, and visitation to other institutions, we reveal valuable market opportunities and offer strategies for effective outreach so that you can expand your visitor base.
Revenue Audit & Analysis
Uncover gaps in your revenue strategy, pinpoint high-potential revenue channels, and gain actionable insights for growth. Leveraging the latest in data science, this analysis explores your donor and ticket sales data, individual revenue streams, CRM data, and website analytics.
Ticket Pricing Analysis
Discover opportunities to increase revenue while enhancing customer satisfaction. Explore optimized pricing structures to drive revenue and enhance visitor benefits. Our analysis blends your current pricing structure, ticketing channels, mix, and per cap with quantitative research on existing and potential customers.
Visitor Analysis
From demographics to psychographics, get to really know your visitors. Dive into the demographics, media preferences, cultural habits, visitation history, frequency of visits, reasons for visiting, visitor lifetime value, visitor satisfaction levels, Net Promoter Score (NPS), and future visit intentions of museum patrons.
You’ll receive:
1. An examination of your current visitor data.
2. A quantitative survey conducted among museum visitors.
The comprehensive findings offer valuable insights into visitor lifetime value, effective acquisition strategies, opportunities for building stronger connections with visitors, and, notably, strategies for increasing ticket sales.
Visitor Valuation
Know the lifetime value of each visitor segment. This study utilizes internal visitor records to evaluate the average visitor lifetime, frequency of visitation, and overall visitor value across individuals, groups, and members.
Subscriptions for Yearlong Revenue Improvement
In-Venue Kiosk Program
Subscription that includes 3 digital kiosks strategically placed near venue exits, collecting visitor data year-round. Receive monthly or quarterly reports covering audience demographics, visit reasons, interest in return visits, experience ratings, NPS (net promoter scores), brand perception, marketing channel effectiveness, competition influence, purchase journey insights, media habits, and tailored museum specific questions. You’ll be able to:
● Track demographic trends
● Define core audience segments
● Validate media investments
● Optimize marketing budgets
● Understand visitation patterns
● Analyze purchasing behavior
● Implement targeted pricing strategies
● Identify strategic opportunities
● Enhance in-venue experiences
Post Visit Survey Program
Subscription to automate post-visit surveys via email to every visitor, ensuring year-round data collection. Receive monthly or quarterly reports covering audience demographics, visit reasons, interest in return visits, experience ratings, NPS (net promoter scores), marketing channel effectiveness, audience media habits, and tailored museum specific questions. You’ll be able to:
● Track demographic trends
● Define core audience segments
● Validate media investments
● Optimize marketing budgets
● Identify strategic opportunities
● Enhance in-venue experiences
Consulting
Taking research beyond the report, we work directly with your team. Together, we build informed data-driven strategies that drive greater engagement and revenues.
Marketing
● Branding
● Content Development & Strategy
● Creative Development
● Earned Media
● Paid Media
● Pricing
● SEO/SEM
● Social Media
● Value Proposition
Revenue
● Capital Campaigns
● Corporate Partners
● Direct Mail
● Donor Retention
● Grants (foundation, government)
● Major Gifts
● Policy
● Sustainers
● Website Optimization
● Ticket Sales (groups, individuals, members)